You might be wondering what mistakes you just did to deserve a spanking. We all know we usually stumble and get lost when it comes to social media. Of course, if you get overwhelmed, it would just be easy to snatch content and not caring if it’s relevant or not. Here are the most common mistakes you need to fix right away and tips on how to optimise LinkedIn for relationship management.
Status update – posting irrelevant content
This is a big no. LinkedIn members are all professionals and businessmen. They connect with you because they thought you have the same interest. When you connect with like-minded people, they expect to read relevant content as well as discuss intellectually about common problems in their industry. Just choose if you want to Facebook or LinkedIn. The member components of the two are never the same.
Spamming by posting links back without a conversation
Are you into this technique? Stop it. I have a remedy for that. Join groups in your industry and then get involved in worthwhile discussions. Be a part of the group, but never show off knowledge unless solicited. Always start a conversation and be familiar with your prospect before you send a link back to your site.
Posting links without a conversation can be easily done on your company page status update. Remember, most people are allergic to sales agents. Relationship building starts with a simple, relevant conversation.
Generic invites are never interesting
How do you make a woman feel special? Do you copy and paste your words from the Hallmark greeting cards? Of course, you just can’t say I want to be your friend without telling them a little about yourself. It is but ethical to tell something about yourself and why you want to connect with the person. Customize your messages. Read the professional LinkedIn profile of your prospect first.
How to optimise LinkedIn invites?
The first thing you do when targeting prospects is to search according to industry and read their profiles. Know a little about their interest by learning about the groups they joined. To personalize your invitation to connect, first alternative
● Go to the person’s profile
● At the top section, put your cursor on the Down arrow
● From the dropdown menu, select personalize invitation Second alternative
● Click connect and type in your customized invitation
Note: This appears if you do not have a dropdown menu for the personalized invitation.
Effective relationship marketing requires overlapping strategies. Do not use the easy, untailored invites if you want a good first hand impression. Providing tailored information in a customized invitation is the best way to influence prospects about your product or service.
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